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Articles on Market: what changes when AI joins the workday, told by the people who run it.

Articles on Market

When insurance won't cover the AI's mistake
Market

When insurance won't cover the AI's mistake

Major US insurers started excluding AI-caused damages from corporate policies. Here is what that means for companies that use AI to get work done.

Juliana Martins

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Real AI agent or a rebranded chatbot?
Market

Real AI agent or a rebranded chatbot?

Gartner expects more than 40% of agentic AI projects to be canceled by 2027. Here is how to tell a real AI agent from a rebranded chatbot before you sign.

Helber Victor

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Data sovereignty became a purchase criterion
Market

Data sovereignty became a purchase criterion

Microsoft, AWS, and Google launched sovereign clouds in Europe in 2025 and 2026. Buying corporate AI now means a contractual question, not a technical one.

Eduardo Braga

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The Model Changes, the Routine Stops Working
Market

The Model Changes, the Routine Stops Working

AI providers retire model versions with months of notice, but behavior shifts well before that — and nobody notices until the routine breaks.

Juliana Martins

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Who owns the text AI writes
Market

Who owns the text AI writes

The U.S. copyright office already answered: protection exists only where a person decided the content — and proving that later is a matter of record.

Juliana Martins

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When Switching Vendors Means Starting Over
Market

When Switching Vendors Means Starting Over

European and UK regulators now require an exit plan for critical vendors. Could your company switch AI providers without rebuilding everything?

Helber Victor

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The Cost of an AI Project Isn't the License
Market

The Cost of an AI Project Isn't the License

Most AI pilots inside companies never turn into measurable returns. The reason usually isn't the license fee — it's the costs nobody put in the budget.

Eduardo Braga

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